New York, New York - In a bold move by cash-strapped business owners, a few retail stores have announced plans to begin Black Friday sales on Wednesday next year.
Traditionally, Black Friday sales begin the morning after Thanksgiving, allowing harried family members to rest and relax all day Thursday before the madness of the Christmas season begins. However, retail owners say that this day of rest is "overrated." Small business owner Michelle Walowitz says, "Thanksgiving is basically just a bump in the road on the way to Christmas. Next year, we're hoping to steamroll over that bump and allow people the pleasure of experiencing Christmas shopping as early as they can."
Retailers hope that these extra two days of sales will help make up revenue lost during the recession.
"Once we got past people's initial reticence at shopping before 6 A.M. on Friday, we saw no reason to stop pushing back opening time," says Walmart general manager Lee Kirchow, who opened his doors at 10 P.M. on Thursday night this year. "Who knows - maybe next year, we'll open on Halloween. That would be the best Christmas present of all."
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